How Facebook Uses Data For Ad Targeting

Facebook Data Use

What happens With Your Facebook Data After You Close Your Browser…? We’ve All Known For A While Now That Facebook Amasses Our User Data And Personal Information To Some Degree, And Potentially Recycles It For Ad Targeting (even post-IOS and Privacy updates)     More Data-Driven Marketing-Related Content from HVMA: ► Successful Leadership – Data-Driven Decision-Making […]

Personalization Marketing As a Key To Quality Customers

Personalization Marketing

Personalization marketing is one of the most advanced levels of any data-driven marketing today. It is used by most of the big brands in order to improve the user experience and provide a better solution that helps increase return traffic and sales. It was only a few decades ago when the terms “sales and marketing” […]

Email Marketing In 2024 Is a Must For Generating Revenue

Email Marketing

If you’re an ecommerce brand or simply trying to sell something online, you probably know already that email marketing and especially those automated emails that approach the customers when triggered are a must in order to increase sales.   More Ecommerce and Data-Driven Marketing-Related Content from HVMA: ► Successful Leadership – Data-Driven Decision-Making ► How […]

How to Generate Revenue From User Data in 2024

Generate revenue from data

Data isn’t worth much by itself. To generate revenue from user data or transform information into cash, you need to put it in context, understand what it means, and then flip it into useful, pertinent information! With the onset of digitization of most modern marketing efforts, an entirely new world within the reams and bytes […]

20 Ways Your Chiropractic Practice Can Improve Using Professional Marketing

Marketing tips for chiropractic Practice

Chiropractic Practice Marketing is changing every day. It’s time to take advantage of the increased use of data, learn customer behavior and translate it into sales. Here are 20 ways to effectively use the data from your social media, email marketing, and website to generate more appointments, leads, and online sales for your chiropractic practice. […]

Successful Leadership – Data-Driven Decision-Making

Successful Leadership

Successful Leadership Means Knowing Your Customers As Well As You Know Your Product. Data-Driven Decision-Making And Information Analytics Have Forged A Path For Insightful, Modern Operational Strategies—So Why Are Businesses Still Struggling, And How Can You Avoid These Pitfalls?     More Ecommerce and Data-Driven Marketing-Related Content from HVMA: ► The Complete 2023 Business Development […]

The Complete 2023 Business Development Guide To Take Your Organization To The Next Level

Business Development Guide

Data-Driven Marketing Initiatives Are Crucial To Survive And Thrive In Modern Business Terrains. Here Is Our Complete Business Development Guide To Ensure Growth-Oriented Decision Making!   The modern marketing paradigm shift has revolutionized businesses’ ability to locate, identify and understand their consumers. This means today, there is zero excuse for not knowing what your customers want.   […]

How Marketing Analytics Can Keep Your Fitness Business In Shape!

Fitness Marketing for Businesses

The top reasons why fitness analytics can bolster your fitness brand’s growth and help you understand what your customers really want! Fitness and personal health are key individual aspects of all our lives, no matter who you are. Every person makes conscious choices and takes action in certain ways to better themselves—however, there’s vast opportunity […]

Data-Powered Strategy to Drive Ecommerce Conversions in 2023

ecommerce conversions

Data-Driven Marketing Has Become The Newest Hot Topic For eCommerce Conversions. As Such, For Many Online Retailers, This Powerful New Way of Marketing Can Be Daunting To Understand. Here Are The Steps To Implement A Data-Powered Strategy And The Various Benefits It Can Offer Your Brand!   More Ecommerce and Data-Driven Marketing-Related Content from HVMA: […]

Election Data: Cambridge Analytica’s Strategy Gone Bad

Elections Data

One of the biggest storylines of the 2016 United States presidential election was Cambridge Analytica and the role of personal data in U.S. election campaigns. Cambridge Analytica, a British political firm founded in 2013 by Alexander Nix as a subsidiary of SCL Group, specialized in data-driven marketing, including predictive analytics and ad placements.   More […]